Eye Opener on Company/Fan Pages

source: Recommend.ly,

A Thin Line Between Content Marketing & Publicity

Content marketing can highlight a post via a blog, Twitter or Facebook as the lead generation and brand awareness weapon of choice, but what if you have the ability to pitch a reporter a great byline that discusses or links to another piece of powerful content? Research shows that there’s a lot of potential for publicity opportunities when content marketing is used effectively and strategically. Bylines can lead to blog posts, blog posts to bylines, and press releases can serve as gateways for both. 

Example: Jada Pinkett Smith's recent headline making  "Are we bullying our young artists?" Facebook post.

So, now the question is: do personal brands have enough time to do it all?

Creating Content that Works

The social media goal of a personal brand is to create intrigue. It is important to mix content with traditional and/or digital PR.
 

• A photo increased views by 14% 
• A video increased views by 20% 
• A photo and a video increased views by 48% 
• Photos, videos, presentations, or PDFs increased views by 77% 

Source: March Communications Boston, MA 02114