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7 Ways To Promote Your Video

Since YouTube is the second most searched engine in the world (and by the way: owned by the #1—Google), there is good reason to be smart! Make the MOST of each upload.

Here are the 7 tasks vloggers (bloggers) should do whenever you upload a YouTube video to your YouTube channel.

1.  Add an SEO-optimized title:
   The title is key in helping your video to be found, so use appropriate keywords.
2.  Add an SEO description: Add a description that isn’t keyword stuffed, but has your main keywords.
3. Add your blog/website link to the description: Be sure to provide a link back to that.  You can also include links to all of your social media platforms.  When posting links, be sure to include the “http” or the “https,” as that’s the only way YouTube can automatically hyperlink it. What?! No website/blog? Get one!
4. Maximize your tags
5. Create A Facebook Company/Fan page
6. Share it on other social media platforms: Twitter, Facebook, LinkedIn (if appropriate), Pinterest etc
7. Create video responses: Search for videos that are similar to yours, and instead of writing a comment about it, create a video response that will attract the audience you want back to your videos. Be sure to provide links to your blog/website too.

#StPete Native LadyBroadway Martina Sykes Returns Home From Her Exclusive Norwegian Cruise Performances

 

   Singer, Actor, Dancer and Activist 
visit: Martina Sykes

7 Ways To Build Brand Using Instagram

What Every Artist Can Learn From Jay-Z, Rick Ross and Keyshia Cole

Anytime you become a detractor, you end up causing criticisms for yourself. Keyshia Cole discovered that via social media earlier this year. Not only should you be aware of your rants on social media, you should not be a detractor and only under certain circumstances should you make headlines for performing outside of your job.  

• Artists must be conscious of their platform and who they are on that platform. Many agreed with Keyshia. However, they have the public platform to vocalize their opinion; radio/TV talk show hosts, etc.  Keyshia is an artist, a singer not commentator or panelist.

Not only should Rick Ross' rhyme:  “Put molly all in her champagne, she ain’t even know it / I took her home and I enjoyed that, she ain’t even know it,”

Have NEVER been recorded in first place, his initial statement (probably not written by him) called the lyrics a: “ misunderstanding”

Ross' recent apology statement came only after Reebok dropped the endorsement deal: “Most recently, my choice of words was not only offensive, it does not reflect my true heart,”    Which was it? Was the rhyme misunderstood? Or was it a rhyme that was offensive and does not reflect his true heart?
 

• Artists must be careful and should communicate clearly when there is a misstep

After his crisis, Jay-Z released a new song, titled “Open Letter,” that expresses his disgust at the political nitpicking about his trip. In doing so, Jay-Z took control of the situation and turned the entire episode into a branding opportunity. 

His response to his critics provides a valuable lesson for artists because he responded to his critics through the medium that made him golden. A written statement from Jay-Z would NOT have had nearly the impact—pop culture or media hook—that his new song has. 

• Artists should know: when it comes to getting your messaging across and neutralizing your detractors, always play to your PR strengths, tap into your art while using the traditional medium that best suits your brand. You can never social-media yourself out of a crisis. Instead, use social media to direct audiences to the art. 

  

Social Media For A 3rd Grader

YouTube!

Guess which social media platform is now officially the biggest search engine for music?
In addition, for every one minute of video you upload, 350 additional social interactions are generated. 
How amazing is that?

A Thin Line Between Content Marketing & Publicity

Content marketing can highlight a post via a blog, Twitter or Facebook as the lead generation and brand awareness weapon of choice, but what if you have the ability to pitch a reporter a great byline that discusses or links to another piece of powerful content? Research shows that there’s a lot of potential for publicity opportunities when content marketing is used effectively and strategically. Bylines can lead to blog posts, blog posts to bylines, and press releases can serve as gateways for both. 

Example: Jada Pinkett Smith's recent headline making  "Are we bullying our young artists?" Facebook post.

So, now the question is: do personal brands have enough time to do it all?