5 Things: Monica Hardwick Says Every Social Media Manager Should Have A Policy #GetASocialMediaPlan

• 1. You are responsible for what you write.

•  2. It's possible to say something that does not mean what it should. 

•  3. Written words are difficult to interpret than verbal interactions. 

•  4. Be smart because what you say is a permanent record. 

• 5. Be careful

Brand Me Please!

Create A Knockout Brand:

Social media has leveled the playing field for the entertainment industry, making it so ALL artists have the ability to build an audience, it has also leveled the playing field for every business within every industry as well.

In the eyes of the average social media user (your potential audience), your presence is the same as any and every other audience, company and organization out there… and only those who establish an effective Brand will be able to keep their attention and loyalty.
So how do you establish an effective brand?
 
CONSISTENCY!

Create consistency across all platforms.
If you have a defined look and feel on one platform, it is important that the look and feel remain the same on other platforms so your current audience (and new audience) can identify you easily everywhere else.
The stronger your Brand becomes, the easier it will be for your audience to identify you through the social media clutter.

Here are 4 different elements of Digital branding that you must ensure are consistent across all of your platforms:

Fan Page Images:  Profiles pictures, timeline banners, logos, album covers, etc. should all be of the highest quality (i.e. no fuzzy or grainy images taken from an iPhone) and should be the same on all platforms. Your profile picture on Facebook Fan Page  should be the same as your profile picture on Twitter, Youtube, Google +, Soundcloud, etc.

Color: Be consistent about color palette.  

Bio: Who you are should be on every social media platform you use.
There is no better example of a wasted opportunity than one where a new potential audience stumbles upon your Facebook page (or your website!) and wants to know more about you but there is no bio available there.Your bio gives you the opportunity to control YOUR story, telling new and existing audiences what you want them to know about you.

Content: Social Media is all about content.The look, feel, style and frequency of the content you publish (images, music, videos, blog posts, etc.) must be consistent on every platform in order to stay relevant and keep your existing audience interested. If you change your content style too often, your audience may grow to not know what to expect and will be far less likely to come back or look for you on other platforms.

CONSISTENCY! 

 

Building a Strong Online Brand: The Foundation

The key to establishing yourself online is building a strong brand. It is easier said than done. The method of designing, building and nurturing a new brand means you have established:

• A unique voice
• Consistent convincing content
• A trustworthy reputation

The challenge for most comes down to the fact that there is no single path to achieving any one of these things. And yet, you need to achieve them all in order for your brand to flourish.
What works for some, may not work for others.
What seems to be an obvious indicator of success for some, it may be hidden for others.
A ‘brand’ is such an elusive, flexible concept and it may be difficult to know if you’re heading on the right track. In fact, it is often wearisome.

7 Ways To Promote Your Video

Since YouTube is the second most searched engine in the world (and by the way: owned by the #1—Google), there is good reason to be smart! Make the MOST of each upload.

Here are the 7 tasks vloggers (bloggers) should do whenever you upload a YouTube video to your YouTube channel.

1.  Add an SEO-optimized title:
   The title is key in helping your video to be found, so use appropriate keywords.
2.  Add an SEO description: Add a description that isn’t keyword stuffed, but has your main keywords.
3. Add your blog/website link to the description: Be sure to provide a link back to that.  You can also include links to all of your social media platforms.  When posting links, be sure to include the “http” or the “https,” as that’s the only way YouTube can automatically hyperlink it. What?! No website/blog? Get one!
4. Maximize your tags
5. Create A Facebook Company/Fan page
6. Share it on other social media platforms: Twitter, Facebook, LinkedIn (if appropriate), Pinterest etc
7. Create video responses: Search for videos that are similar to yours, and instead of writing a comment about it, create a video response that will attract the audience you want back to your videos. Be sure to provide links to your blog/website too.

7 Ways To Build Brand Using Instagram