Brand Me Please!

Create A Knockout Brand:

Social media has leveled the playing field for the entertainment industry, making it so ALL artists have the ability to build an audience, it has also leveled the playing field for every business within every industry as well.

In the eyes of the average social media user (your potential audience), your presence is the same as any and every other audience, company and organization out there… and only those who establish an effective Brand will be able to keep their attention and loyalty.
So how do you establish an effective brand?
 
CONSISTENCY!

Create consistency across all platforms.
If you have a defined look and feel on one platform, it is important that the look and feel remain the same on other platforms so your current audience (and new audience) can identify you easily everywhere else.
The stronger your Brand becomes, the easier it will be for your audience to identify you through the social media clutter.

Here are 4 different elements of Digital branding that you must ensure are consistent across all of your platforms:

Fan Page Images:  Profiles pictures, timeline banners, logos, album covers, etc. should all be of the highest quality (i.e. no fuzzy or grainy images taken from an iPhone) and should be the same on all platforms. Your profile picture on Facebook Fan Page  should be the same as your profile picture on Twitter, Youtube, Google +, Soundcloud, etc.

Color: Be consistent about color palette.  

Bio: Who you are should be on every social media platform you use.
There is no better example of a wasted opportunity than one where a new potential audience stumbles upon your Facebook page (or your website!) and wants to know more about you but there is no bio available there.Your bio gives you the opportunity to control YOUR story, telling new and existing audiences what you want them to know about you.

Content: Social Media is all about content.The look, feel, style and frequency of the content you publish (images, music, videos, blog posts, etc.) must be consistent on every platform in order to stay relevant and keep your existing audience interested. If you change your content style too often, your audience may grow to not know what to expect and will be far less likely to come back or look for you on other platforms.

CONSISTENCY!