Very few people know what they need to do to successfully launch a powerful campaign. The time spent on learning every procedure, tactic and secret in addition to the probability of failing is not worth the money you save being your own publicist.
Sure, anyone can write their own press release… but do they know all the rules? Do they understand the proper format? Do they know the tricks of the trade? Can they come up with an effective angle?
Publicists can see things from a different point of view—and not just from the artist, author's or company’s perspective. It is vital to try and see everything from the public’s standpoint.
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