Authors Need Digital Press Too

Authors eventually come to the realization that: 

a). Their book won’t sell if they don’t promote it and 

b). They have to learn how to promote it if they want it to sell.  

I have learned that if you don’t know how to get in touch with your audience, you’re dead meat, and your book won’t sell but to a few Facebook friends and family members and that is it. It will stop right there.

This is really common knowledge to PR folks, but you’d be amazed at how many new authors don’t think how it is necessary to go outside of the box when they are setting up their book marketing plan. 

Let’s hope they already know they need a website.  Then, there’s setting up a blog

to talk about your book, the principles to be learned and/or the characters plus garnering a few reviews from reputable publications and interviews or exposure from the media.

But, what if the author doesn’t know how to do this or where to go?  That’s when

they enlist the help of someone who does.

There are many reasons why authors decide to hire a PR coach. 

They include:

•  They are too busy writing and need someone to do the PR for them.

•  They do not have access to media databases or mailing lists.

•  They understand the importance of press releases but don’t know how to use them effectively.

•  They want to do author tours but don’t know how to set one up.

•  They want to do radio and TV spots but don’t know the first place to go to attain them.

•  They are tired of humdrum sales and need outside help to point them in the right direction.

I have found that in order to get your books noticed, you have to spend an extraordinary amount of time doing your own public relations if you don’t hire outside help.  Yes, you can do this yourself, if you know where to turn and who to turn to.

This is where a PR agency becomes an attractive alternative.

As a digital publicist, I understand all of the above.  I understand what online publicity entails.

I also understand that while there are thousands of books being published throughout any given year, yours has to stand out from the pack.

A key press release at the right time, a blog and a well built Fan page and website is a great start to success!