Monica Hardwick Says: #BeLegacyMinded and #GetASocialMediaPlan [the Long Version] #StPete

Monica Hardwick

It is not a good idea to eat only doughnut holes all of the time. Duh! Right?  They are great for only once in a while eating. In addition, they are not healthy to eat every day and besides that, having meals of only doughnuts is so uneventful!

If BRANDS (Entrepreneurs, Artists, Athletes and Businesses) take that symbolism and apply it to social media, most are only serving their audiences doughnut holes. And serving them that all the time. Plain doughnuts I might add over and over again. Blah. Blah. Blah! We want a cheeseburger or a steak sometimes. Perhaps even a giant green healthy salad, we want some candy. And we NEED protein, but oh noooo. You keep serving ... doughnuts!

If you stop and think of your entire web presence, your website and your social media practices should complement one another.

THINK LIKE THIS: 
Your website is the house or real property on the internet. It is what you own. That is where the lot is. This is the place that ‘houses’ everything. Your website should be the home and the source of your BRAND housing ALL main elements.
Your home has a few [or several] windows allowing audiences to peer into it.

1.  Facebook Window  
2. Twitter Window  
3. YouTube Window 
4. Blog Window 
5. Pinterest Window
6. Tumblr Window or
7. Google+ Window

However many windows you decide to have

 ---> **Everything Leads To the House**

In addition to the windows, your mobile devices: smartphone/camera act as your chimney. Allow "smoke signals" (social media releases, Instagram posts, text blasts and newsletters) to be sent to either make the house known or invite them to see something new. Letting audiences know that something is indeed cooking.
If you have a Call to Action (CTA) such as a: "visit my website" post and you choose to use a photo, you should use Twitter so the link is accessible to be clicked on. 

If you just want to post a photo using Instagram, have your web address typed directly on the photo without links. #GetASocialMediaPlan

So, how do you stop or not serve plain doughnuts? Easy!
Create and share the content in a different way on each social media platform.
Example A:

• House a full video only on your website 
• Share a teaser on YouTube
• Instagram a still photo with your clean web address (just the name, not all the https://stuff) typed on the photo
• Tweet photo with your clean website link

Example B:

• House a full photo gallery only on your website
• Create a GIF on Tumblr
• Blog about your photoshoot and provide your clean website link
• Facebook post a picture with a CTA to visit your website

  

**Everything Leads To the House**