Stories on Instagram just launched earlier today. Essentially, they create a set of occasions (I call 'Instants') that will appear in a slideshow format, much like Snapchat stories, which can be viewed by your audience for up to 24 hours, much like Snapchat stories, and which then disappear without remaining on your profile – all together now – much like Snapchat stories.
But, if Facebook is choosing to compete, it must not be thinking of buying. The social media giant could crush snapchat.
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