Happy New Year! #GetASocialMediaPlan

Monica Hardwick

5 Things! Before You Post Your #Facebook Year-End Slide Show #GetASocialMediaPlan Part 2

Monica Hardwick

 

 

 

 

Five Ways to Use Facebook's Year-End Slide Show:

1. Promote your giving
2. Promote your projects
3. Promote your events
4. Promote a professional milestone
5. Promote accomplishment(s)

Before You Post Your #Facebook Year-End Slide Show #GetASocialMediaPlan

Monica Hardwick

It is that time of the year again. That time when Facebook allows you to re-share a snapshot of what you have already shared through out the year with all of your Facebook friends.

Through its actions, using their "year-end" review slide show, the social media giant is telling us (without actually telling us) they are keeping track of all that we report on its website.

  Be aware. Do not be naive.

Taylor Swift: Nearly A Million Albums Sold. Proving There is Value When You #GetASocialMediaPlan

Earlier in October, Forbes reported: "Not One Artist's Album Has Gone Platinum In 2014"
And now here comes Taylor Swift.

The last artist to go platinum was Taylor.
Going platinum this time around is even more significant and it's

1. Not because she maybe the last platinum artists. 
2. Not because she has successfully crossed over from Nashville's darling to a pop artist. and 
3. Not because she chose to use the traditional business model .. the selling of units instead of streams and downloads.

This [almost] platinum album is significant because the demographics of the world is different. There are more non-white teens and tweens than ever before. How do you reach that target audience of teens, tweens and non-white? Social Media!

#GetASocialMediaPlan

If You Absolutely Must Take Your Naked Photos on Your iProduct, Watch This! #GetASocialMediaPlan

... Or you could start using Blackberry.

Monica Hardwick Says: #BeLegacyMinded and #GetASocialMediaPlan [the Long Version] #StPete

Monica Hardwick

It is not a good idea to eat only doughnut holes all of the time. Duh! Right?  They are great for only once in a while eating. In addition, they are not healthy to eat every day and besides that, having meals of only doughnuts is so uneventful!

If BRANDS (Entrepreneurs, Artists, Athletes and Businesses) take that symbolism and apply it to social media, most are only serving their audiences doughnut holes. And serving them that all the time. Plain doughnuts I might add over and over again. Blah. Blah. Blah! We want a cheeseburger or a steak sometimes. Perhaps even a giant green healthy salad, we want some candy. And we NEED protein, but oh noooo. You keep serving ... doughnuts!

If you stop and think of your entire web presence, your website and your social media practices should complement one another.

THINK LIKE THIS: 
Your website is the house or real property on the internet. It is what you own. That is where the lot is. This is the place that ‘houses’ everything. Your website should be the home and the source of your BRAND housing ALL main elements.
Your home has a few [or several] windows allowing audiences to peer into it.

1.  Facebook Window  
2. Twitter Window  
3. YouTube Window 
4. Blog Window 
5. Pinterest Window
6. Tumblr Window or
7. Google+ Window

However many windows you decide to have

 ---> **Everything Leads To the House**

In addition to the windows, your mobile devices: smartphone/camera act as your chimney. Allow "smoke signals" (social media releases, Instagram posts, text blasts and newsletters) to be sent to either make the house known or invite them to see something new. Letting audiences know that something is indeed cooking.
If you have a Call to Action (CTA) such as a: "visit my website" post and you choose to use a photo, you should use Twitter so the link is accessible to be clicked on. 

If you just want to post a photo using Instagram, have your web address typed directly on the photo without links. #GetASocialMediaPlan

So, how do you stop or not serve plain doughnuts? Easy!
Create and share the content in a different way on each social media platform.
Example A:

• House a full video only on your website 
• Share a teaser on YouTube
• Instagram a still photo with your clean web address (just the name, not all the https://stuff) typed on the photo
• Tweet photo with your clean website link

Example B:

• House a full photo gallery only on your website
• Create a GIF on Tumblr
• Blog about your photoshoot and provide your clean website link
• Facebook post a picture with a CTA to visit your website

  

**Everything Leads To the House**

Men Who Are Wanting to Increase Their Audience with Women Should Use Pinterest #GetASocialMediaPlan

 Ideas to pin on Pinterest

1. Locations (city you are from and places you tour) 
2. Fashion and Style (what you wear on stage or photo shoots)
3. Musicians Who Influence You
4. Your Favorite Era (70’ s, 60’ s etc.) 
5. Favorite Lyrics (use your lyrics in here) 
6. What or Who Inspires You 
7. Musical Instruments you play(ed) 
8. Favorite Memorabilia / Tour Souvenirs 
9. Share your heart: Charity / Causes 
10. Something that reinforces your brand; i.e. a hat 
11. Favorite Food, Drink, and Recipes 
12. Favorite place to travel 
13. Favorite studio you have recorded in    

and last but not least, we all know
 
   14.  Animals! Women love animals and the men who own them.