A Tagline part 3

World's Youngest Editor in Chief Ajha Dortch

Editor of AND Magazine Club!
Nothing stands out like a superlative!
Today is her birthday!

A Tagline part 2

America's Quadruple Threat Performer Ephraim M. Sykes Photo Credit: Kevin Page

 

 

 

An artist should not lack in divergence or adopt a me-too strategy, giving them no reason to stand out in the market place.

America's Quadruple Threat Performer; Musician, Actor, Singer and Dancer.  

That stands out! No "me too" strategy here.

A Tagline

LadyBroadway Martina Sykes

Recognizing the value innovation is key. Once identified, transfer into watchwords.

When an artist lacks a compelling tagline or a set of watchwords that speaks to buyers, s/he has little commercial potential and s/he is without natural take off power i.e.  --->

Value Innovation part 2

Value innovation is the cornerstone of My Digital Press Agent.
Instead of focusing on beating the competition, we focus on making the competition irrelevant.
Create a leap in value for current buyers while creating interest for the new buyers, thereby opening up a new population of audiences (buyers).

Value Innovation

In theater, performers who sing and dance are the norm and there are many times one can choose to consider fellow performers as being the competition.

Surprisingly, My Digital Press Agent does not use the competition as the benchmark. Instead, we follow a different strategic model that we call value innovation.

Buyers Are the ones who "BUY"

Once you create & develop buyers[fans], you will likely have them for life. "For where your treasure is, there will your heart be also."

My Digital Press Agent for Music

Your music is only as good as the people who get to hear it. Generating exposure for your music, show or festival is sometimes a daunting task, but if you execute it properly, does wonders!

Digital Press is one of the most affordable and effective tools for artists to get the buzz going about their music.

My Digital Press Agent

Monica D. Hardwick, publicist, playwright and social media strategist. She is the president and founder of Bay Area Pros, a digital media PR firm based in St. Petersburg, Florida and Digital Press Agent, her online brand. She is a playwright of; A Garden of Prayer, a former contributor for a St. Petersburg newspaper, St. Petersburg CBS affiliate and Cirque du Soleil.

She founded Bay Area Studios Foundation, a youth nonprofit providing scholarships for such institutions like; The New York Conservatory for Dramatic Arts as well as theatrical opportunities for kids.

A Digital Publicity campaing locates your individual story and executes online positioning. This results in features on blogs and views on key webesites worldwide.