Top 5 Brand Storytelling Ideas for #Intagram Stories

Top 5 Brand Storytelling Ideas for Intagram Stories

1. Create an explainer sequence of events.

Instagram's unique place of visuals makes it an excellent forum to showcase sequences. For instance, if there’s a major news story or trend impacting your industry, break down important facts into a series of images overlaid with captions offering a bit of context.

2. Host a pop quiz. 

Who doesn’t enjoy a good question? Start your day by asking a true/false or multiple choice question. The question could be tied to a project you recently rolled out. Or, it could be about you. Create mystery by posing a question and spreading hints over a few pictures or video snaps before: "The answer is."

3. Offer exclusivity.

If you’re wanting to build following, provide that thing that can’t be found on other channels. Reveal the design of an upcoming product or tease out a “top secret” new project. Your viewers will feel as though they are part of something exclusive. 

4. Bring audiences into your world.

Your audience appreciate seeing the personality of you — especially on Instagram — and what better way to show it than through a personalized journey with you. Take people behind the scenes to an event you’re hosting, attending or inside your office at a meeting.  Showing the work you do builds your credibility and brings your audience closer to you. 

5. Host a Snapchat takeover. 

Invite a person of interest to run your account for a few hours. The host could be someone from your own department, a brand ambassador or your boss. Takeovers can expose your audience to new content, expand your reach, and help nurture your community. You may get a cool idea on what to share going forward.

Facebook Steals Snapchat “story” Feature for Instagram

 

Stories on Instagram just launched earlier today. Essentially, they create a set of occasions (I call 'Instants') that will appear in a slideshow format, much like Snapchat stories, which can be viewed by your audience for up to 24 hours, much like Snapchat stories, and which then disappear without remaining on your profile – all together now – much like Snapchat stories.

But, if Facebook is choosing to compete, it must not be thinking of buying. The social media giant could crush snapchat. 

 

Content is King, Curator is Queen

"Content is King," Bill Gates famously said 2 decades ago, making his prediction that soon, "anyone with a PC and a modem can publish whatever content they can create." 

When speaking about content in the near future, I think we can say with certainty that it will be even more imperative. It was fairly important up to now as well; very rarely would you see a page on the internet that has poor content ranking very high. However, it could still be done, especially by curators more interested in that quick fast success rather than long-term strategies and victories.

It's sexy to take the stairs!

In 2017, the playing field is expected to be leveled, and no amount of SEO trickery will suffice to help those brands that do not take content seriously. This is because content will take a much more diverse role in the near future; it will not only be responsible for visibility, it will ultimately be responsible for engagement and, by extension, turning buyers into advocates for companies and brands.