"Content is King," Bill Gates famously said 2 decades ago, making his prediction that soon, "anyone with a PC and a modem can publish whatever content they can create."
When speaking about content in the near future, I think we can say with certainty that it will be even more imperative. It was fairly important up to now as well; very rarely would you see a page on the internet that has poor content ranking very high. However, it could still be done, especially by curators more interested in that quick fast success rather than long-term strategies and victories.
It's sexy to take the stairs!
In 2017, the playing field is expected to be leveled, and no amount of SEO trickery will suffice to help those brands that do not take content seriously. This is because content will take a much more diverse role in the near future; it will not only be responsible for visibility, it will ultimately be responsible for engagement and, by extension, turning buyers into advocates for companies and brands.
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