- Artists must be conscious of their platform and who they are on that platform. Many agreed with Keyshia. However, they have the public platform to vocalize their opinion; radio/TV talk show hosts, etc. Keyshia is an artist, a singer not commentator or panelist.
Not only should Rick Ross' rhyme: “Put molly all in her champagne, she ain’t even know it / I took her home and I enjoyed that, she ain’t even know it,”
Have NEVER been recorded in first place, his initial statement (probably not written by him) called the lyrics a: “ misunderstanding”
Ross' recent apology statement came only after Reebok dropped the endorsement deal: “Most recently, my choice of words was not only offensive, it does not reflect my true heart,” Which was it? Was the rhyme misunderstood? Or was it a rhyme that was offensive and does not reflect his true heart?
- Artists must be careful and should communicate clearly when there is a misstep
After his crisis, Jay-Z released a new song, titled “Open Letter,” that expresses his disgust at the political nitpicking about his trip. In doing so, Jay-Z took control of the situation and turned the entire episode into a branding opportunity.
His response to his critics provides a
valuable lesson for artists because he responded to his critics through the medium that
made him golden. A written statement from Jay-Z would NOT have had nearly the
impact—pop culture or media hook—that his new song has.
- Artists should know: when it comes to getting your messaging across and neutralizing your detractors, always play to your PR strengths, tap into your art while using the traditional medium that best suits your brand. You can never social-media yourself out of a crisis. Instead, use social media to direct audiences to the art.
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