Eye Opener on Company/Fan Pages

source: Recommend.ly,

YouTube!

Guess which social media platform is now officially the biggest search engine for music?
In addition, for every one minute of video you upload, 350 additional social interactions are generated. 
How amazing is that?

A Thin Line Between Content Marketing & Publicity

Content marketing can highlight a post via a blog, Twitter or Facebook as the lead generation and brand awareness weapon of choice, but what if you have the ability to pitch a reporter a great byline that discusses or links to another piece of powerful content? Research shows that there’s a lot of potential for publicity opportunities when content marketing is used effectively and strategically. Bylines can lead to blog posts, blog posts to bylines, and press releases can serve as gateways for both. 

Example: Jada Pinkett Smith's recent headline making  "Are we bullying our young artists?" Facebook post.

So, now the question is: do personal brands have enough time to do it all?

Creating Content that Works

The social media goal of a personal brand is to create intrigue. It is important to mix content with traditional and/or digital PR.
 

• A photo increased views by 14% 
• A video increased views by 20% 
• A photo and a video increased views by 48% 
• Photos, videos, presentations, or PDFs increased views by 77% 

Source: March Communications Boston, MA 02114

The Power of Twitter

Look Closely at the Anatomy of a Tweet

Now, Look at the Journey of A Tweet

Bay Area Pros My Digital Press Agent

Bay Area Pros

Having A Good Foundation Makes One Ready

Be sure you are indeed fully prepared to stand on the platform you desire and that you can handle the responsibility that comes with the promotion & expansion you want. Crumbling means you were not ready.

Take your time.

 

Building A Brand For the New Frontier

When you put in hard work, it affords you the opportunity to create and maintain a certain level of product and people will gravitate to it. If everything about you that defines who you are has nothing to do with what you built...then you do not have anything.

Building A Brand For the New Frontier

A Frontiersman: 

 A person who works or resides in the farthermost limits of knowledge or achievement.  

 

A Frontier Brand, a brand of the New Frontier of social media, must have 4 fundamental components:

 

A frontier brand is free from pretense and/or deceit.   

• No pretending to do and/or pretending to be what you can not deliver. 

•  Being consistent: online and in person.

 

Frontier brands are remarkable and noticeable                        

• They create content in a polished, professional way (either themselves or by a professional)

• Their product and presentations of their product stands out a bit more from that of their peers

Frontier brands stir up emotions

• People buy based on an emotion: a conscious mental reaction.

• Humans like to remember as well as think ahead

Frontier brands are personable 

• Even if you have a professional providing content, it is important that the brand speak on occasion and speak as if s/he is speaking to just one person.

• It goes without saying, but, being polite to a buyer is essential.

Pimp The System To Work For You

Since everything you do on a social media site is saved and stored forever, it makes perfect sense to input those key things about you, your art, your athletics and business into the medium of your choice. You pimp the system to work for you.

Only A Select Few

Often times you want the masses. When you want the masses you offer free products/services and you can add food too! When you add free food you will really pull them in.

However, there are also times when you want the cream. The serious people. In those cases you must attach a fee for the that. When a fee is attached, only a select few will show. And its OK.

Artists & Athletes Are Entrepreneurs Too

Video Log

Done on 'the fly' with a camera phone on purpose to show how simple the process is.