Why You Need Digital Press: Representation Is Everything!

 “Have your people contact my people.” 

Digital Press  adds credibility. Having a publicist secured boosts your credibility tremendously. This happens two ways.
First, it shows that you are serious about your talent, project, service or product. If you did not believe it could be a success, you would not secure someone and pay for them to tell the world about your talent, book or company. Second, it makes you look and feel important, which in turn gives you respect.

You look like money.                       

Flashback Friday

Bay Area Pros President Monica D. Hardwick with Ephraim Sykes before his 2012 Tony Awards Performance

Why You Need Digital Press: Very Few Have a Clue!

Do you know how to create multiple ideas?
Very few people know what they need to do to successfully launch a powerful  campaign. The time spent on learning every procedure, tactic and secret in addition to the probability of failing is not worth the money you save being your own publicist.
Sure, anyone can write their own press release… but do they know all the rules? Do they understand the proper format? Do they know the tricks of the trade? Can they come up with an effective angle?
Publicists can see things from a different point of view—and not just from the artist, author's or company’s perspective. It is vital to try and see everything from the public’s standpoint.

Why You Need Digital Press: Save Time

Seriously, there's no time for you to do it yourself.
There are a million things to do before one can achieve true success.
Creating your own press is quite time consuming. There are several ideas to generate, words to speak and sentences to write. Very few people have the time to handle an effective campaign, market their project/product and conduct “business as usual.”

A publicist takes your mind off of the promotional elements so that you can do whatever it is that you do best.

Why You Need Digital Press: For Digital Real Estate

 Advertising Costs Far Out way Digital Press.

Yes, advertisements are influential, important and necessary.
Even though advertising can be an excellent way to tell the public about your project or service or product, it does not come without a huge price.
Even local ads in magazines can cost thousands of dollars.
In addition, the public knows the ads are coming directly from the business, so they often lose their reliability.
Through the use of digital press efforts, a publicist can reach the public for just a tiny fraction of the cost of an ad. Considering the cost and credibility factor; digital press  is far more cost-effective and efficient.
Digital Press achieves much better real estate on websites than any advertisement.

Why You Need Digital Press: Exposure

Digital Press equals exposure.

In order to sell something, the public needs to know about it.

If you have something and you are certain that the rest of the public needs to know about it...there is no better way to spread the word about you, your project or your product than with digital press.
The amount of encouraging attention that a news article gets cannot compare to that of a Facebook or Twitter status post. There is an extra sense of authority when people hear about something from a news, trade or entertainment website. It is notably influential. Although, both Facebook and Twitter posts combined with Digital Press  are highly effective and necessary to properly market you, your talent, your project or your product or service. You really cannot do without digital press.

Digital Press efforts can expose you to all kinds of media. With digital press, you will get the chance to tell the world whatever you think they should know, in the most effectual manner.

For example, a band can land a spot on a website of local news show and describe the importance of the message behind their new album.
A chef can be featured in a trade magazine and get the chance to tell the public about his new television program.

The public’s interest is instantaneously provoked.

Digital Press for Actors: Social Media Used the Right Way

Being an entrepreneur, you are required to pull audiences with your pitch (story) to invest, buy or sell services and/or product. Artists are great storytellers! In fact, artistes can tell a story WITH their art but also often tell the story OF their art.

As an entrepreneur, designing experiences that spark conversation is important. The same must be true for artistes. An artiste should take their secured digital press and use social media to build their brand like an architect would build a structure ... to last.

"Artistes [and] Athletes are Entrepreneurs Too!

Digital Press and Social Media

Entrepreneurs learn to adapt to ambiguity. By design, they often deal with things that are not measurable and can’t be easily quantified.  Artiste too, should value what may not be easily captured in quantitative terms.
However, Digital Press  can be captured and measured when used with social media.


"Artistes [and] Athletes are Entrepreneurs Too!"

Both Entrepreneurs and Artistes are Craftspeople

Artiste, like entrepreneurs are craftspeople too. They think by building or making or creating and unite the hand and the head.

Bay Area Pros'  My Digital Press Agent, for example, integrates software  and is an expression of our society’s growing demand for well managed imaging and building.

"Artistes [and] Athletes are Entrepreneurs Too!"

The Digital Rise

Being digital is on the rise. Along with digital press, digital record labels are ascending. Digital labels are substantially changing the landscape. Artistes can upload and sell their own music via iTunes, Amazon or the like, directly to the public. However, there will always be  a need for Major record labels because it will be hard for a young artiste to brand themselves. Branding is everything!

Artistes [and] Athletes are Entrepreneurs Too

Artists are humanists. They are experts of the “human condition” and observe human desires, needs, emotions, and behavior with a sharp, discerning eye and a high degree of empathy. As an entrepreneur, one has to observe the market to gauge what is lacking or how your product or service needs to be adjusted. Artistes can feel with and for others, which is an entrepreneur's distinct strength as well.

"Artistes [and] Athletes are Entrepreneurs Too!"

Artistes [and] Athletes are Entrepreneurs Too

Like entrepreneurs, Artistes are lovers of all things new. They are in love with novelty and typically have an insatiable appetite for finding and creating new connections, for inventing and reinventing, especially when it comes to inventing and reinventing themselves. Art means changing the meaning of things or creating new meanings. That’s exactly what an entrepreneur is all about.

Artistes [and] Athletes are Entrepreneurs Too