YouTube Joins Elite Club Along With Facebook

Eight  Years, One Billion Users And Really Just Getting Started.

 Google held a fancy press event in Santa Monica, California last month to tout that its video site YouTube is now averaging 1 billion monthly users who are streaming a stunning 4 billion hours of content every month. The purpose of the gathering was to let advertisers know how great a platform YouTube is so that they spend more money there in the upcoming year rather than on traditional TV.

7 Ways To Promote Your Video

Since YouTube is the second most searched engine in the world (and by the way: owned by the #1—Google), there is good reason to be smart! Make the MOST of each upload.

Here are the 7 tasks vloggers (bloggers) should do whenever you upload a YouTube video to your YouTube channel.

1.  Add an SEO-optimized title:
   The title is key in helping your video to be found, so use appropriate keywords.
2.  Add an SEO description: Add a description that isn’t keyword stuffed, but has your main keywords.
3. Add your blog/website link to the description: Be sure to provide a link back to that.  You can also include links to all of your social media platforms.  When posting links, be sure to include the “http” or the “https,” as that’s the only way YouTube can automatically hyperlink it. What?! No website/blog? Get one!
4. Maximize your tags
5. Create A Facebook Company/Fan page
6. Share it on other social media platforms: Twitter, Facebook, LinkedIn (if appropriate), Pinterest etc
7. Create video responses: Search for videos that are similar to yours, and instead of writing a comment about it, create a video response that will attract the audience you want back to your videos. Be sure to provide links to your blog/website too.

#StPete Native LadyBroadway Martina Sykes Returns Home From Her Exclusive Norwegian Cruise Performances

 

   Singer, Actor, Dancer and Activist 
visit: Martina Sykes

Authors Need Digital Press Too

Authors eventually come to the realization that: 

a). Their book won’t sell if they don’t promote it and 

b). They have to learn how to promote it if they want it to sell.  

I have learned that if you don’t know how to get in touch with your audience, you’re dead meat, and your book won’t sell but to a few Facebook friends and family members and that is it. It will stop right there.

This is really common knowledge to PR folks, but you’d be amazed at how many new authors don’t think how it is necessary to go outside of the box when they are setting up their book marketing plan. 

Let’s hope they already know they need a website.  Then, there’s setting up a blog

to talk about your book, the principles to be learned and/or the characters plus garnering a few reviews from reputable publications and interviews or exposure from the media.

But, what if the author doesn’t know how to do this or where to go?  That’s when

they enlist the help of someone who does.

There are many reasons why authors decide to hire a PR coach. 

They include:

•  They are too busy writing and need someone to do the PR for them.

•  They do not have access to media databases or mailing lists.

•  They understand the importance of press releases but don’t know how to use them effectively.

•  They want to do author tours but don’t know how to set one up.

•  They want to do radio and TV spots but don’t know the first place to go to attain them.

•  They are tired of humdrum sales and need outside help to point them in the right direction.

I have found that in order to get your books noticed, you have to spend an extraordinary amount of time doing your own public relations if you don’t hire outside help.  Yes, you can do this yourself, if you know where to turn and who to turn to.

This is where a PR agency becomes an attractive alternative.

As a digital publicist, I understand all of the above.  I understand what online publicity entails.

I also understand that while there are thousands of books being published throughout any given year, yours has to stand out from the pack.

A key press release at the right time, a blog and a well built Fan page and website is a great start to success!

7 Ways To Build Brand Using Instagram

What Every Artist Can Learn From Jay-Z, Rick Ross and Keyshia Cole

Anytime you become a detractor, you end up causing criticisms for yourself. Keyshia Cole discovered that via social media earlier this year. Not only should you be aware of your rants on social media, you should not be a detractor and only under certain circumstances should you make headlines for performing outside of your job.  

• Artists must be conscious of their platform and who they are on that platform. Many agreed with Keyshia. However, they have the public platform to vocalize their opinion; radio/TV talk show hosts, etc.  Keyshia is an artist, a singer not commentator or panelist.

Not only should Rick Ross' rhyme:  “Put molly all in her champagne, she ain’t even know it / I took her home and I enjoyed that, she ain’t even know it,”

Have NEVER been recorded in first place, his initial statement (probably not written by him) called the lyrics a: “ misunderstanding”

Ross' recent apology statement came only after Reebok dropped the endorsement deal: “Most recently, my choice of words was not only offensive, it does not reflect my true heart,”    Which was it? Was the rhyme misunderstood? Or was it a rhyme that was offensive and does not reflect his true heart?
 

• Artists must be careful and should communicate clearly when there is a misstep

After his crisis, Jay-Z released a new song, titled “Open Letter,” that expresses his disgust at the political nitpicking about his trip. In doing so, Jay-Z took control of the situation and turned the entire episode into a branding opportunity. 

His response to his critics provides a valuable lesson for artists because he responded to his critics through the medium that made him golden. A written statement from Jay-Z would NOT have had nearly the impact—pop culture or media hook—that his new song has. 

• Artists should know: when it comes to getting your messaging across and neutralizing your detractors, always play to your PR strengths, tap into your art while using the traditional medium that best suits your brand. You can never social-media yourself out of a crisis. Instead, use social media to direct audiences to the art. 

  

Social Media For A 3rd Grader