A Frontiersman:
A person who works or resides in the farthermost limits of knowledge or achievement.
A Frontier Brand, a brand of the New Frontier of social media, must have 4 fundamental components:
A frontier brand is free from pretense and/or deceit.
- No pretending to do and/or pretending to be what you can not deliver.
- Being consistent: online and in person.
Frontier brands are remarkable and noticeable
- They create content in a polished, professional way (either themselves or by a professional)
- Their product and presentations of their product stands out a bit more from that of their peers
Frontier brands stir up emotions
- People buy based on an emotion: a conscious mental reaction.
- Humans like to remember as well as think ahead
Frontier brands are personable
- Even if you have a professional providing content, it is important that the brand speak on occasion and speak as if s/he is speaking to just one person.
- It goes without saying, but, being polite to a buyer is essential.
No comments:
Post a Comment