Top 5 Brand Storytelling Ideas for Intagram Stories
1. Create an explainer sequence of events.
Instagram's unique place of visuals makes it an excellent forum to showcase sequences. For instance, if there’s a major news story or trend impacting your industry, break down important facts into a series of images overlaid with captions offering a bit of context.
2. Host a pop quiz.
Who doesn’t enjoy a good question? Start your day by asking a true/false or multiple choice question. The question could be tied to a project you recently rolled out. Or, it could be about you. Create mystery by posing a question and spreading hints over a few pictures or video snaps before: "The answer is."
3. Offer exclusivity.
If you’re wanting to build following, provide that thing that can’t be found on other channels. Reveal the design of an upcoming product or tease out a “top secret” new project. Your viewers will feel as though they are part of something exclusive.
4. Bring audiences into your world.
Your audience appreciate seeing the personality of you — especially on Instagram — and what better way to show it than through a personalized journey with you. Take people behind the scenes to an event you’re hosting, attending or inside your office at a meeting. Showing the work you do builds your credibility and brings your audience closer to you.
5. Host a Snapchat takeover.
Invite a person of interest to run your account for a few hours. The host could be someone from your own department, a brand ambassador or your boss. Takeovers can expose your audience to new content, expand your reach, and help nurture your community. You may get a cool idea on what to share going forward.
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