A startup called Vessel is courting online video stars with the promise of a bigger payday
Anna Akana has called YouTube home for a long time. The 25-year-old comedian has been posting sketches and web series on the world’s largest video site for five years, amassing a following of more than 1.2 million fans. She earns about $4,000 per month on the site thanks to her popular videos, like a recent sketch in which she was caught cheating on her boyfriend with her cell phone. The earnings have been enough to help her fund her often elaborate videos and short films, but certainly not enough to make her rich — or even well-paid.
“You can’t make that good of a living off YouTube anymore,” she says. “That also means you can’t reinvest a lot of that money into making more stuff.”
This year, though, Akana has a new, potentially lucrative revenue stream. She was one of the first online personalities to sign up for Vessel, a new video site attempting to straddle the line between the TV-like original video content on Netflix and the user-generated free-for-all on YouTube.
Read more: http://time.com/3910162/youtube-money/?xid=tcoshare
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